SEO puts your business in front of potential customers at exactly the right moment. So getting the SEO right on your website is probably the most important thing you should be doing at the best of times, but as the Coronavirus outbreak continues to cause havoc to businesses throughout the world, this is the perfect time for getting your SEO right so when things start going back to normal, you are ahead of the pack.
So at this time SEO isn’t just beneficial for eCommerce businesses looking to continue making sales over the internet. It can also help your business to get ahead of the curve so that once the uncertainty surrounding the virus is cleared, you can be one of the first to get back to the top of the search engine listings.
Many businesses are hurting right now but once this is all over there will be many eager customers hitting Google and searching for businesses, products or services just like yours.
So what can you do right now to understand the health of your website and make sure it's ready and in top shape when the recovery hits?
Keeping your website optimised for SEO is critical for the well-being of your online business but do you really know how good the SEO on your site is or isn't? So few people know how to really measure the quality of their SEO and identify any problems and prioritise them.
So the first thing we recommend to anyone with a website that's critical to their business, is to get an SEO Website Audit done at least once a year but if possible four times a year, to make sure you are on top of any problems. Done properly this will scan your website from top to bottom, inside and out! and at the end, you should get a detailed SEO Audit Report which will tell you the exact current state of the SEO on your website, and tell you exactly what needs to be fixed and the priority of any issues.
We can offer a one-off SEO Site Audit and we also offer regular SEO Website Audits as part of our Website Care Service, so we'd definitely recommend looking at those and at least getting a one-off audit done just to see what the current state of your website is.
We can do a detailed SEO Site Audit for you and the price of a one-off SEO Audit and the production of a full SEO Site Audit report is just from £100 (depending on the size of the website), which is a great price to see what the current state of your website is.
We find most people are surprised just how many SEO issues they have until a full audit is done but we can pretty much guarantee that most websites if they are not having a detailed analysis done on their SEO regularly, usually end up in bad shape, and that is going to be losing you, visitors, leads and sales. So now is the time during this pandemic to take the time to see exactly how healthy the SEO is on your website.
Once your website is in a fit state again the next thing is making sure it stays in great condition. There is no point going down to the gym and losing lots of weight and looking great, only to stop once you get fit again. You need to keep going and maintain your websites SEO health.
The fact is on average, 71% of clicks on Google come from the first page of search results, with pages 2 and 3 getting only 5.6% of clicks. That’s why your website’s SEO is an invaluable business asset in attracting customers online.
To keep our customers websites advancing up the Google rankings we do a number of activities including:
✔️ Keyword Research - We do keyword research to identify opportunities to improve your keyword rankings.
✔️ Content Management - We will work with you to identify where the content on your website can be improved to improve your SEO rankings.
✔️ Link Building - We supply a solid Link Building Strategy to create quality hyperlinks (aka “backlinks”) to your website with the goal of improving search engine visibility.
✔️ Tracking and Reporting - We track all keywords and their rankings and produce detailed reports each quarter to show their progress.
All these tasks take time and effort and need to be done consistently, so what we do with our clients is to work with you to put together a tailored SEO strategy for you, we take time to analyse your current site's performance, understand your business, research your target audiences, analyse your competitors, and consider your marketing objectives.
Our Managed SEO Services start from just £100 per month for 5 keywords, plus an initial £100 Setup fee (you can cancel at any time) so it's a low-ticket price investment compared to the returns you will get once your website starts to rank in Google and more importantly stay there!
This really is a great time to make sure that you're website is fine-tuned for SEO and to build up a massive off-site SEO footprint to make sure you hit the ground running in the 2nd half of this year.
We'd love to help you 😊
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