What is SEO?

What is SEO?

Before your company starts researching affordable SEO service providers, it’s critical for you to have an understanding of what SEO is and what SEO isn’t. That’s why this section covers the top three facts to know about SEO.

1. SEO IS DIFFERENT MARKETING STRATEGIES

SEO is a term that covers a range of strategies and methods a company uses to improve its visibility online so they can attract more potential customers to their website. Copywriting, web design, blogging, link building, site coding, and lots more all fall under the SEO banner.

Because SEO covers a number of aspects, it can be broken down to fit any business budget. Even a brand-new startup can afford to write occasional blog posts or add keyword-rich title tags. This is SEO in practice, and it’s cost-effective if you’re on a strict budget. So for instance when we work with a client we can simply target one or two strategies that will give you some value for whatever budget you have.

2. SEO IS SIMPLE.

A lot of people talk about SEO as if its some sort of magic that only big companies hiring the top experts can get right — so it's basically a story of success that happens to other people, but never to you. Many also think without that secret knowledge you'll never get there, well this simply isn’t true.

The fact is SEO is easy and straightforward to implement, and it can work for anyone, whatever your budget.

The more you learn about SEO, whether by yourself or when researching a web marketing firm, the more you’ll realize that the processes involved are straightforward. The advantage of hiring it out to a Managed SEO Service, versus doing it in-house, is that you receive expert-level expertise without the time investment. So it's a simply a more cost-effective and consistent way of getting the results you want.

There are things like adding proper targetted keywords, enhancing and correcting your title tags, plus providing an excellent user experience that are almost common sense, and they only cost a little bit of your time. Even if your business doesn’t have the budget for an aggressive SEO plan, you can still optimize your site and benefit from those simple optimizations.

3. SEO IS NOT KEYWORD STUFFING

Adding zillions of keywords to a page might have worked for SEO at one point in the past, but it doesn't really work anymore. Today, SEO is all about user experience, and that means search engines want to see that people enjoy and get value from what they are reading on your site — and let's face it, no-one including you really enjoy reading keyword after keyword. You have to be smart about it these days!

The world of SEO today involves researching, analyzing, and understanding the keywords that people use to find your business so you can offer them an experience that’s better than your competitors. The more your visitors love your site, the more Google will love you, and the more leads, new customers and sales you will win!