Is SEO affordable for businesses today?

Is SEO affordable for businesses today?

Well the simple answer to this question is yes, of course, it is!

But before you get started with SEO, you just need to consider a few factors before you determine the right budget for your SEO needs:

YOUR SEO CAMPAIGN CAN’T BREAK YOUR COMPANY’S OVERALL BUDGET

It's a simple fact that spending too much on SEO can harm young or small companies, especially if you spend so much that you don’t have time for the campaign to fully mature. You can always add more money to your budget as you grow, but you can’t take what you’ve spent back.

That’s why your business should only invest in affordable SEO Managed Services if you don’t want to manage your SEO in-house. If you splash out on services outside your budget, you are taking a massive risk.

SEO done right should in time really reap benefits and as you see your customer base and sales increase, then you can expand your SEO budget and build on the great start. The key is doing it in affordable steps that still get you the results and upturn in visitors to your website.

YOU HAVE TO WAIT FOR YOUR SEO TO START WORKING

Businesses new to SEO or if they've not had success in the past quite often misunderstand how SEO really works. No matter how much money you invest in optimizing your website and SEO, it simply takes time to start seeing real results. SEO simply doesn’t happen overnight, so when you get started you really need to set a long-term budget that you can afford to pay for at least six months before you start to see results.

There really is no quick win with SEO but if you make the investment and are patient, then you WILL see results.

That doesn’t mean your company can spend next to nothing on SEO services and expect results. If you decide to purchase low-cost SEO services (so we are really talking less than £100 per month), you won’t see the kind of results you want and need. If you want to start slow and build up then its best to budget at least £100 a month to cover an initial six-month period.

If you don't really have that sort of small budget for SEO, then the best route is to try and manage your SEO strategy in-house.

You can start small with keyword research and content creation, for example, before moving into the more challenging tasks. If your initial efforts go well then that might be the time to then set some investment to really kick start your SEO efforts with a little expert help who can put consistent effort into getting your SEO right and performing well.

YOU REALLY NEED TO TRACK THE RESULTS OF YOUR SEO

With any SEO plan, your business can get measurable results. You can see how your SEO efforts, for instance, resulted in a sale, lead, or site traffic. Your company, however, needs to have the tools to track your performance else you are simply making blind decisions and guesses, and no one wants to guess when you are investing your time, money and effort into it.

Being able to see what is working and what isn't is key to getting your SEO strategy right and optimised and increase the value of your investment in those SEO efforts. Otherwise, you are going to make bad decisions with little or no data and facts to help you.

Google Analytics is one great way to monitor your SEO results.

If you've made the decision to outsource your SEO then you should make sure that the company you pick also offers a great Google Analytic Management Service and they will be able to use that data to make the most of the investment you are making.

The FACT is, SEO and being able to track the results really do come hand in hand.

So have a think about the above factors and from there you should be able to develop a realistic and affordable budget and plan for your SEO success!

Good luck everyone 😊